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Customers47 ACTIVE · YTD 2026

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Find who needs attention, see who's worth pursuing, and act with the right message.

Refreshes nightly · updated 09:00 today

Customer insights

44 opportunities need action this week. The biggest revenue at stake is cross-sell (MYR 6.1K across 18 customers) — most are missing a Nutrition product despite buying regularly. Start with Priya Subramaniam and Pavithra Rao — both VIPs with the highest match confidence.

Total active
0
3 new this month
Avg customer value
MYR 0
YTD · per customer
Repeat purchase rate
0%
32 of 47 bought ≥2 times
Top spender YTD
MYR 0K
Priya Subramaniam

Opportunities this week

AI-identified · click to filter list
At-risk customers0MYR 4.2K at risk · silent in H2Re-engage
Refill / reorder due0est. MYR 2.8K · this weekSend links
Cross-sell match0MYR 0K · category gapsRecommend
Upsell ready0MYR 0K · upgrade fitPitch upgrade

Cross-sell · Upsell · At-risk · Refill

Per-customer recommendations with full rationale, products & pricing
Cross-sell · Opportunity 1Priya Subramaniam·C7820145 · 12 orders · MYR 4,200 YTD
VIP92% confidenceCategory gap
Est. annual uplift+MYR 012 months · 22% AOV lift

Add G&H Refresh+ Body Wash to Priya's Nutrilite + Artistry purchases

Why this customer

Priya spent MYR 4,200 on Nutrilite + Artistry across 12 orders in 6 months — but has never bought any Personal care product. Strong recurring spend, low product breadth.

Why now

14 customers like Priya who buy Nutrilite + Artistry monthly also buy G&H — drives 22% higher AOV. The new Refresh+ launch (02 Jun) is a natural intro at a low entry price.

Current basketNutrilite + Artistry2 categories · MYR 350/mo avg
Recommended add+ G&H Refresh+Personal care gap · MYR 42/mo
Annual uplift+MYR 0+216 PV · cohort score 92

Suggested lead products · 2

G&H Refresh+ Body WashNewSKU 4827 · MYR 42.00 · 18 PV · 72 BV
G&H Hand Soap auto-refill packSKU 5102 · MYR 36.00 · 16 PV · 64 BV
Computed from cohort overlap on Nutrilite + Artistry buyers · 90-day signal · refreshed 16 Jun
Upsell · Opportunity 2Wong Sook Yi·C7820221 · 5 orders · MYR 980 YTD
82% confidenceTier upgrade
Est. annual uplift+MYR 0+64% per order · 12 orders/yr

Upgrade Wong from Artistry Essentials to Artistry Signature

Why this customer

Wong has bought Artistry Essentials 4 times in 6 months. Consistent reorders show high engagement; spends evenly each month. Single-category buyer with strong loyalty signal.

Why now

Similar cohorts upgrade to Signature within 6 months of repeat Essentials orders. Signature has 2× active ingredients and peptide complex — better results, better margin for you (+30%).

Current productArtistry EssentialsMYR 195 · 78 PV · 312 BV
Upgrade toArtistry SignatureMYR 320 · 128 PV · 512 BV
Per-order uplift+MYR 0+50 PV · +64% basket value

Suggested lead products · 1

Artistry Signature Skincare SetSKU 6310 · MYR 320.00 · 128 PV · 512 BV
Computed from upgrade-path cohort on Artistry buyers · 180-day signal · refreshed 16 Jun
At-risk · Opportunity 3Sharmila Devi·C7820098 · 8 orders · MYR 2,450 YTD
94% confidence67 days silent
Est. win-back value+MYR 0first order · 38% recover rate

Win Sharmila back with the new Nutrilite Organics Plant Protein

Why this customer

Sharmila spent MYR 2,450 on Nutrilite Iron Folic + Cal-Mag-D over 8 orders. Last order 10 Apr (67 days ago) — well beyond her typical 30-day cycle. Spend down 28% YoY.

Why now

9 of 12 at-risk Nutrilite buyers re-engaged after the May launch outreach. The Plant Protein launch (02 Jun) fits her wellness profile — pair with the Wellness check-in template.

Previous favouritesIron Folic + Cal-Mag-D30-day cycle · MYR 240/order avg
Re-engagement hookPlant ProteinFresh launch · wellness fit
First-order value+MYR 0+86 PV · recovery score 78

Suggested lead products · 2

Nutrilite Organics Plant ProteinNewSKU 4710 · MYR 215.00 · 86 PV · 344 BV
Nutrilite Cal-Mag-D (her previous favourite)SKU 1085 · MYR 142.00 · 57 PV · 228 BV
Computed from at-risk cohort response to May launch + her purchase history · refreshed 16 Jun
Refill · Opportunity 4Pavithra Rao·C7820203 · 11 orders · MYR 3,750 YTD
VIP88% confidence
Est. refill value+MYR 0monthly · +MYR 285 add-on

Pavithra's monthly Nutrilite refill is due — send the reorder pair with a new bundle option

Why this customer

Pavithra has ordered Daily Plus + Cal-Mag-D every 28–32 days since Mar 2025. Last order 28 May (19 days ago) — predictive stockout window opens 20 Jun.

Why now

Predictable 30-day cycle + VIP status. Sending now captures the order before she shops elsewhere. +MYR 285 add-on potential with the new Artistry Hydrating Serum (she already buys Artistry).

Last refill orderDaily Plus + Cal-Mag-D28 May · MYR 310 · 124 PV
Suggested cartSame pair + Hydrating Serum3 items · MYR 595 · 239 PV
Add-on uplift+MYR 0+115 PV · cross-cat bonus

Suggested lead products · 3

Nutrilite Daily PlusSKU 1102 · MYR 168.00 · 67 PV · 268 BV
Nutrilite Cal-Mag-DSKU 1085 · MYR 142.00 · 57 PV · 228 BV
Artistry Skin Nutrition Hydrating SerumNewSKU 6228 · MYR 285.00 · 115 PV · 460 BV
Computed from 12-month cadence pattern · cross-category add-on signal · refreshed 16 Jun

All customers

47 customers · sorted by attention priority
Segment
Category
Showing 12 of 47 customers · all filters cleared
3 selected
CustomerSegmentSpend YTDLast orderMixActions
PS

Priya Subramaniam

C7820145 · 12 orders · 38 / F

VIPCross-sell92%
MYR 0350/mo avg
02 Jun·14d
AI tipBuys Nutrilite + Artistry monthly but no Personal care. Pitch G&H Body Wash family bundle — high match with her demographic.
PR

Pavithra Rao

C7820203 · 11 orders · 36 / F

VIPRefill due88%
MYR 0340/mo avg
28 May·19d
AI tipNutrilite Daily Plus + Artistry serum due to run out around 20 Jun. Send the reorder link with new Hydrating Serum bundle.
SD

Sharmila Devi

C7820098 · 8 orders · 38 / F

At-risk94%
MYR 0↓ -28% YoY
10 Apr·67d
AI tip67 days silent — was buying Nutrilite Iron Folic every 30 days. Use the Wellness check-in template; mention the new Plant Protein launch.
LK

Lim Kah Mun

C7820445 · 14 orders · 50 / F

Refill due85%Upsell78%
MYR 0118/mo avg
25 May·22d
AI tip14 orders of G&H entry-level over 12 months. Strong candidate for upgrade to G&H Refresh+ — premium formula at 18% higher price.
TW

Tan Wei Ming

C7820312 · 6 orders · 42 / M

Refill due81%
MYR 0315/mo avg
30 May·17d
AI tipSatinique shampoo runs out ~Day 25. Last bought 30 May — refill window opens this week.
AF

Ahmad Faisal

C7820189 · 4 orders · 45 / M

At-risk89%
MYR 0↓ -35% YoY
19 Apr·58d
AI tipFamily buyer — last order was Amway Home + Nutrilite Kids. Pitch the family bundle with the new chewable multivitamin.
RK

Rajesh Kumar

C7820076 · 9 orders · 41 / M

Cross-sell86%
MYR 0242/mo avg
08 Jun·8d
AI tipStrong Nutrilite buyer but never bought Personal care. Suggest G&H + Glister combo — common pairing for men 35–45.
WS

Wong Sook Yi

C7820221 · 5 orders · 33 / F

Upsell82%
MYR 0196/mo avg
05 Jun·11d
AI tipBuys Artistry Essentials consistently. Ready for Artistry Signature — premium line, better margins, similar age cohort upgrades within 6 months.
NA

Nurul Aisyah

C7820528 · 2 orders · 28 / F

New
MYR 0160/mo avg
11 Jun·5d
SH

Siti Hajar

C7820156 · 3 orders · 39 / F

At-risk96%
MYR 0↓ -42% YoY
05 Apr·72d
AI tipHighest risk score on your list. Was on monthly Nutrilite Cal-Mag-D. Send Healthcare follow-up template — check if she's switched products.
GH

Goh Boon Hwa

C7820034 · 10 orders · 52 / F

VIP
MYR 0289/mo avg
12 Jun·4d
CM

Chen Mei Ling

C7820367 · 7 orders · 47 / F

Cross-sell79%
MYR 0203/mo avg
31 May·16d
AI tipLoyal Artistry buyer — never tried Nutrilite. Pitch the Beauty-from-within story with Collagen Plus + Acerola C.
Showing 12 of 47 customers

Customer analysis

AI-driven · buying behaviour & preferences

Buying frequency distribution

47 customers
Weekly
6 · MYR 245 AOV
Monthly
18 · MYR 280 AOV
Quarterly
13 · MYR 320 AOV
Inactive ≥60d
10 · MYR 1.6K at risk

Category preferences

% of customers buying in each
Nutrition & Wellness0%
29 customers · Nutrilite primary
Beauty0%
21 customers · Artistry primary
Personal care0%
18 customers · G&H, Satinique
Home0%
10 customers · Amway Home

Top 5 customers

YTD spend
  1. 01Priya SubramaniamVIP · Nutrition + BeautyMYR 0
  2. 02Pavithra RaoVIP · Nutrition + BeautyMYR 0
  3. 03Goh Boon HwaVIP · Nutrition + PersonalMYR 0
  4. 04Sharmila DeviAt-risk · NutritionMYR 0
  5. 05Rajesh KumarCross-sell · Nutrition + HomeMYR 0

Tenure & behaviour

how long, how often
< 3 months
4 new
3 – 6 months
12
6 – 12 months
17
1+ years
14 loyal

Message templates

AI-personalised per customer · WhatsApp & emailBrowse all templates
WhatsApp · Nutrition

Wellness check-in

"Hi {name}, how's your {product} routine going? It's been {days} days since your last order — wanted to check in!"

24× sent78% opened31% repliedLast · 3d ago
29 matched customers·Best for · Nutrilite buyers
WhatsApp · Refill

Refill reminder

"Hi {name}, your {product} typically lasts ~30 days. Based on your last order on {last_date}, you might be running low. Want me to send the reorder link?"

42× sent84% opened58% repliedLast · 1d ago
8 matched customers·Best for · Monthly buyers
WhatsApp · Cross-sell

Complementary product

"Hi {name}, since you love {current_product}, I thought you'd enjoy {suggested_product} — it pairs perfectly with your routine."

18× sent72% opened22% repliedLast · 5d ago
18 matched customers·Best for · Category gaps
Email · Beauty launch

Beauty product launch

"Hi {name}, Artistry just launched the new {product}. Knowing your {skin_concern} focus, I think you'd love this. Shall I share details?"

16× sent68% opened28% repliedLast · 8d ago
21 matched customers·Best for · Artistry buyers
WhatsApp · Healthcare

Healthcare follow-up

"Hi {name}, how are you feeling since starting {supplement}? Some customers see results in 4–6 weeks. Happy to discuss next steps."

11× sent82% opened45% repliedLast · 2d ago
14 matched customers·Best for · Supplement users
WhatsApp · Upgrade pitch

Upgrade suggestion

"Hi {name}, you've been using {entry_product} for a while — many of my customers like you have moved up to {premium_product}. Better results, better value!"

9× sent74% opened24% repliedLast · 11d ago
6 matched customers·Best for · Entry-tier buyers